Here’s why:

There are two types of Business out there, There are the “Chasers” and there are “Advisers”.

For my first 3 years – Me and my clients were Chasers and Chasers are always out there trying to get the next client. Spending hours a day following up on leads, sending proposals and cold calling which never amount to anything… Or even worse not having any leads at all to follow up.

Their strategy is to try to get more “leads for their business”. While not focusing on getting actual booked appointments with a time and date locked in.

And by focusing on this strategy – they spend a ton of time on..
Calling leads which never answer the phone, Emailing leads which never return emails, Posting randomly on Social Media and hoping clients will just “appear” Sending out newsletters that nobody is actually interested in All of this requires time and energy.

The problem isn’t the model itself it’s caused by the “status quo“. Most businesses believe that they need more “leads“. When in reality what they need is actual appointments. “Leads” are not appointments, leads are just people who have “expressed an interest in your services”.

An appointment is actually someone who is looking for ADVICE about how you can help them solve their problem. And this is the same exact thing that happened to me before I figured out our Marketing model.

The solution?